BONUS
WORK
WELBORN FITNESS
— PROJECT TYPE
Branding
— PROGRAMS USED
Illustrator | Photoshop
This client is a personal trainer wanting to brand himself in order to market his business independently and acquire more clients. He wanted something clean and bold with no frills as his target audience includes individuals aged 50+ who are looking for a workout regimen focused on maintaining their overall health and wellbeing rather than bulking up or major weight loss. The shape of the logo mark reflects the stability he focuses on with his clients and includes a “W" and “F” sandwiched together to represent the name "Welborn Fitness”.
Business Card
PERIMTEC
— PROJECT TYPE
Catalog
— PROGRAMS USED
Illustrator | Photoshop
InDesign
This client had a lot of individual floating marketing materials that lacked a cohesive look and feel. We worked together to combine everything they needed into a single catalog that followed their existing brand standards. It was a challenging project as there is a lot of information that needed organizing, but a satisfying one. The project was like a puzzle and eventually, after careful consideration and planning, everything fell into place and is now a critical component to their recent successes.
Although I showcase the catalog in spread format the client wanted the catalog in single pages as it would mostly be used digitally. This explains some of my design decisions such as the title bar always being on the right.
I got a lot of practice with charts and tables.
CAMP CO.
— PROJECT TYPE
Branding
— PROGRAMS USED
Illustrator | Photoshop
This client is a friend of mine who handmakes a variety of keepsakes including jewelry, prints, accessories, and more. She does this as a side hustle and was looking to have a brand to up her marketing game. The logo itself is a play on her last name, Camp, which is the tent shape on the top. It also alludes to the jewelry she makes through the bottom of the design resembling a jewel. This branding is flexible allowing her to play with colors and logo marks as she sees fit.
Packaging Bag
Rubber Stamp
Shirt
Stickers
Merchandise Tag
Stationary
SCRATCH
Title Sequence
(School Project )
DOG PORTRAITS
I illustrated my dog Tuesday in Procreate and loved how it turned
out so much that I illustrated 4 of my friends dogs.
Bowie
Jack
Jaycee
Tuesday
Echo