JULY 4TH MAILER
— PROJECT TYPE
— PROGRAMS USED
InDesign | Photoshop
Illustrator
Mailers tend to be the most strenuous projects Leslie’s marketing team is faced with every year, and this year I was given the opportunity to take the reins on the 2021 July 4th mailer. Through careful planning and strategizing, I decided to take the mailer in the direction of a graphic novel theme. This theme is quite different from anything our brand has put out and allowed me to flex most of my design muscles. It took teamwork and a concise strategy to put this together, but the outcome was well worth the hard work. KAPOW!
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WATER SANITIZATION GRAPHIC
— PROJECT TYPE
Signage
— PROGRAMS USED
Illustrator
This assignment’s objective was to advertise the benefits of 3 different vendors' water treatment systems in a single in-store display. In order to successfully achieve this objective, I spent substantial time researching each of the products, their common selling points, and individual specs and determined how to best communicate in consumable blurbs. The futuristic design style was influenced by the new technology utilized by the equipment.
TRIDENT
— PROJECT TYPE
Campaign Logo
— PROGRAMS USED
Illustrator
This project was a request I received internally from our IT department to create a logo mark for a campaign they were soon to launch. The name “Trident” was predetermined. Besides the name, I was given free range with creativity and execution. I went ahead and stayed within Leslie’s brand colors, but made all other design decisions with the nature of IT in mind.
EMBROIDERED POLO
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